Get your brand cited by ChatGPT and AI Overviews
Generative Engine Optimization (GEO): I prepare your brand to appear — and be cited — in the answers of ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews. Search is changing; your visibility strategy should already be there.
Your customers are already asking AI about you
Every month, more buying decisions start with a question to ChatGPT or an AI Overview instead of ten blue links. If AI engines can’t read, trust and cite your brand, you’re invisible in the fastest-growing search channel. I led one of the earliest GEO transitions in Latin American media — implementing llms.txt, entity optimization and citable content standards — and I apply the same playbook to your brand.
A complete GEO program
AI visibility baseline
How ChatGPT, Gemini, Perplexity and AI Overviews answer the questions that matter in your category today — and whether your brand shows up at all.
Entity & structured data
Schema.org, knowledge-graph signals and consistent entity data so AI engines know exactly who you are, what you sell and why you’re credible.
Citable content
Content engineered to be quoted: clear claims, verifiable data, question-shaped structure. The difference between being read and being cited.
llms.txt & AI crawler readiness
Emerging standards (llms.txt), AI crawler access policy and technical readiness — the plumbing most sites haven’t even heard of yet.
Measurement
Tracking of AI citations, AI-driven referrals and share of voice in generative answers, reported alongside classic SEO metrics.
Classic SEO foundation
GEO doesn’t replace SEO — it builds on it. Your rankings and authority feed the AI answers, so both are managed as one strategy.
A specialist who runs GEO in production, not in theory
Nicolás Cómbita
SEO & GEO Consultant · Technical SEO & Organic Growth · Bogotá, Colombia (GMT-5)
I drove one of the earliest GEO transitions in Latin American media — AI Overviews strategy, llms.txt, AI-assisted digital products with strong Google Discover distribution — while leading SEO for a national news outlet to a record 1.22M monthly users. This site itself is a GEO lab: audit it.
GEO — frequently asked questions
What exactly is Generative Engine Optimization?
GEO is the practice of optimizing your brand and content to appear in answers generated by AI — ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews. It combines entity optimization, structured data, citable content and emerging standards like llms.txt.
Does GEO replace traditional SEO?
No — it extends it. AI engines lean heavily on sources that already rank and have authority. A strong SEO foundation is the prerequisite; GEO is the layer that turns rankings into citations.
How do you measure GEO results?
With an AI-visibility baseline at the start (which prompts mention you, which cite you) and periodic re-measurement, plus AI-driven referral traffic and share of voice in generative answers for your category.
Do you work with companies outside Colombia?
Yes. Most GEO work is market-agnostic and I work fully remotely in English with companies in the US and Europe, on a US-friendly time zone (GMT-5).
GEO works best on a solid base
Start with an audit, or go straight to execution.
Be the answer, not the footnote
Tell me about your brand on a free intro call. I’ll show you how AI sees you today — and what it would take to be cited.