About me
SEO & Organic Growth Consultant
Technical SEO · GEO & AI Search · Bogotá, Colombia
Technical SEO and organic growth specialist with a hybrid profile across search, data and business. I read search as a consumer-intelligence layer: I translate demand trends and behavior patterns into content, product and marketing decisions. I master technical SEO (structured data, Core Web Vitals, indexing and crawling) and work at the forefront of AI search — GEO, AI Overviews and generative search — automating workflows with Python and low-code tools.
Recent highlights
- Record organic traffic of 1.22M unique users in a single month, with SEO consolidated as the primary source of the paid-subscriber conversion funnel (Revista CAMBIO).
- Led SEO for a full CMS migration with total organic traffic recovery within 2 weeks: pre/post-launch audits and CDN cache crisis management (Cloudflare).
- 100/100 SEO score (Lighthouse) leading technical optimization and WPO: structured data, Core Web Vitals and indexation.
- Drove an early transition to GEO (Generative Engine Optimization) for AI Overviews and generative search, implementing standards such as llms.txt, and built AI-assisted digital products with strong Google Discover distribution.
- Trained 20+ journalists in On-Page SEO and lead a 5-person team at Mundo Motor Bike, managing B2B relationships with brands like Auteco, AKT and Yamaha.
Tech stack
SEO & Analytics
Search ConsoleGA4SEMrushScreaming FrogMarfeelVidIQ
Technical
Structured Data / SchemaCore Web Vitals / WPOIndexing & CrawlWeb ArchitectureWordPress
AI & Automation
Generative AIPrompt EngineeringGEO / AEOAI OverviewsPythonN8NLow-code
Strategy & Business
Consumer & Search IntelligenceDashboards & ReportingGrowth HackingProgrammatic MonetizationDigital Product Strategy
KPIs I move
TrafficConversionRevenue / sessionROASRPMCACLTVTime on site
Languages: Spanish (native) · English (professional working proficiency).
Head of Organic Growth
Revista CAMBIO · 2024 – 2026
Revista CAMBIO · 2024 – 2026
Founder & Director
Mundo Motor Bike · 2024 – present
Mundo Motor Bike · 2024 – present
SEO Strategy Coordinator
Caracol TV · 2023 – 2024
Caracol TV · 2023 – 2024
SEO Analyst
Canal 1 · 2023
Canal 1 · 2023
eCommerce SEO Specialist
Elemental Suite · 2023
Elemental Suite · 2023
Credentials
Certifications & education
Continuous specialization in technical SEO, generative AI and growth.
Google
Generative AI Learning Path
2023
Diploma in Digital Marketing (AI focus)Universidad Central · 2025
B.A. in Social Communication and JournalismUniversidad Central · 2017 – 2023
Award for Best Practices · Bogotá Chamber of Commerce
Contact
Shall we work together?
Tell me about your project and your organic growth goals.
