About me

SEO & Organic Growth Consultant

Technical SEO · GEO & AI Search · Bogotá, Colombia

Technical SEO and organic growth specialist with a hybrid profile across search, data and business. I read search as a consumer-intelligence layer: I translate demand trends and behavior patterns into content, product and marketing decisions. I master technical SEO (structured data, Core Web Vitals, indexing and crawling) and work at the forefront of AI search — GEO, AI Overviews and generative search — automating workflows with Python and low-code tools.

Recent highlights

  • Record organic traffic of 1.22M unique users in a single month, with SEO consolidated as the primary source of the paid-subscriber conversion funnel (Revista CAMBIO).
  • Led SEO for a full CMS migration with total organic traffic recovery within 2 weeks: pre/post-launch audits and CDN cache crisis management (Cloudflare).
  • 100/100 SEO score (Lighthouse) leading technical optimization and WPO: structured data, Core Web Vitals and indexation.
  • Drove an early transition to GEO (Generative Engine Optimization) for AI Overviews and generative search, implementing standards such as llms.txt, and built AI-assisted digital products with strong Google Discover distribution.
  • Trained 20+ journalists in On-Page SEO and lead a 5-person team at Mundo Motor Bike, managing B2B relationships with brands like Auteco, AKT and Yamaha.

Tech stack

SEO & Analytics

Search ConsoleGA4SEMrushScreaming FrogMarfeelVidIQ
Technical

Structured Data / SchemaCore Web Vitals / WPOIndexing & CrawlWeb ArchitectureWordPress
AI & Automation

Generative AIPrompt EngineeringGEO / AEOAI OverviewsPythonN8NLow-code
Strategy & Business

Consumer & Search IntelligenceDashboards & ReportingGrowth HackingProgrammatic MonetizationDigital Product Strategy

KPIs I move

TrafficConversionRevenue / sessionROASRPMCACLTVTime on site

Languages: Spanish (native) · English (professional working proficiency).

Nicolás Cómbita, SEO consultant in Bogotá, Colombia

Head of Organic Growth
Revista CAMBIO · 2024 – 2026
Founder & Director
Mundo Motor Bike · 2024 – present
SEO Strategy Coordinator
Caracol TV · 2023 – 2024
SEO Analyst
Canal 1 · 2023
eCommerce SEO Specialist
Elemental Suite · 2023

Credentials

Certifications & education

Continuous specialization in technical SEO, generative AI and growth.

Semrush

On-Page and Technical SEO

2024View credential

Google

Generative AI Learning Path

2023

ProFuturo Colombia

Growth Hacking

2024View credential

ProFuturo Colombia

Professional Diploma in Digital Marketing

2023View credential

LinkedIn Learning

Google Analytics Essentials

View credential

LinkedIn Learning

Strategic Thinking

View credential

LinkedIn Learning

Managing High-Potential Talent

View credential

Diploma in Digital Marketing (AI focus)Universidad Central · 2025
B.A. in Social Communication and JournalismUniversidad Central · 2017 – 2023

Award for Best Practices · Bogotá Chamber of Commerce

Contact

Shall we work together?

Tell me about your project and your organic growth goals.

Let’s talk on WhatsApp